Looking for a reliable partner for tyres, rims and comprehensive car service? Premio Reifen + Autoservice has established itself as one of the leading specialist retail concepts in Germany, offering exactly this combination of quality, expertise and customer proximity.
The offer is aimed at private customers, fleet operators and anyone who values safety and service. Choosing the right tyre partner is crucial, since high-quality tyres and professional service significantly contribute to driving safety, cost-effectiveness and the retained value of your vehicle.
Premio tyres at a glance
Premio Reifen + Autoservice has been active as a specialised retail chain for tyres and workshop service in Germany since the 1990s. The network has continuously expanded and is now represented in numerous cities – from major cities to rural regions, customers find a competent partner nearby.
Premio’s concept is based on a dual model: customers can access tyres, rims and comprehensive service both online and at over 300 partner businesses. The focus is consistently on driving safety, brand quality from manufacturers such as Continental, Dunlop and Goodyear, as well as professional fitting by trained experts.
The key advantages of Premio at a glance:
- Wide range of summer tyres, winter tyres and all-season tyres in all common sizes
- Personal on-site advice from qualified specialists at local businesses
- Online configurator for precisely selecting suitable tyres and rims
- Comprehensive car service including TÜV main inspection at many locations

Buying tyres at Premio – online & in person
Buying tyres at Premio is designed to be flexible and adapts to your needs. Through the online shop you can conveniently select summer, winter and all-season tyres from home in your desired size – common sizes such as 205/55 R16 or 225/45 R17 are of course available.
- Use the vehicle search: Simply enter the HSN/TSN from your vehicle registration document, or select your vehicle by make and model – the system automatically shows matching offers
- Brand variety: Premio mainly carries quality brands such as Continental PremiumContact 7, Goodyear EfficientGrip and Dunlop Winter Sport with current test ratings
Premio offers a wide range of brands:- Premium manufacturers:
- Dunlop (sporty focus)
- Goodyear (innovation and safety)
- Continental (test winner with a focus on braking performance)
- Pirelli (high performance)
- Bridgestone (broad portfolio)
- Michelin (durability and high mileage)
- Mid-price segment:
- Fulda (traditional German brand, solid quality)
- Budget brands:
- Sava (affordable, solid quality)
- Debica (inexpensive for the cost-conscious)
- Premium manufacturers:
- Appointment booking: After your online selection, book a fitting appointment directly at the Premio partner of your choice
- Personal advice: On-site, trained staff advise on tyre type, load index, speed rating and intended use
- Flexible usage profiles: Whether city driving, long distances or spirited driving – there are suitable recommendations for every category
- Complete wheels: Besides individual tyres, Premio also offers ready-mounted wheel-and-tyre combinations for fast changeovers
- EU label information: All relevant values for wet grip, rolling resistance and noise are transparently available
Tyre service at Premio – more than just a tyre change
Tyre service at Premio covers far more than just the seasonal switch from winter to summer tyres.
- Seasonal tyre change: Professional changeover including removal, fitting and balancing for optimal smooth running
- Balancing: Precise balancing prevents vibrations and ensures even wear – important for driving comfort and tyre lifespan
- Visual inspection: Checking the tread for damage, uneven wear and the DOT number to determine age
- Tyre pressure check: Correctly set tyre pressure improves driving safety and can reduce fuel consumption by 3-5%
- Wheel cleaning: Many workshops offer thorough cleaning to remove brake dust and road salt from rims and wheel bolts
- Tyre storage: Modern tyre hotels store your summer or winter wheels professionally, including a record of tread depth in millimetres
- Tyre repair: Minor damage such as embedded nails in the tread area is repaired according to ETRTO guidelines, provided it is safe to do so

Premio workshop – complete car service
Premio partner businesses operate as full-service workshops and, alongside tyre service, also offer classic workshop services, which fleet operators can sensibly supplement with a 24/7 truck service in Germany when needed. This makes a visit to a Premio partner an efficient solution for all your vehicle’s maintenance needs.
- Oil change: Carried out according to manufacturer specifications with high-quality engine oils of the specified viscosity
- Brake service: Inspection and replacement of brake pads, brake discs and brake fluid
- Wheel alignment: Precise adjustment of axle geometry for optimal handling and even tyre wear
- Shock absorber check: Testing the dampers for function and leak-tightness for greater comfort and safety on the road
- Air conditioning service: Maintenance for R134a and R1234yf systems, including leak testing and replacement of low-pollen cabin filters
- Inspections: Regular checks according to the service schedule (every 15,000-30,000 km or once a year) preserve manufacturer warranty and vehicle value
- TÜV main inspection: At many Premio workshops, the HU and emissions test are carried out directly on-site in cooperation with testing organisations such as TÜV or DEKRA
Truck & commercial vehicle service at Premio
Premio doesn’t just offer services for cars – specialised tyre and service offerings are also available for trucks, vans and other commercial vehicles.
- Large sizes: Fitting and changing truck tyres in all common sizes with professional equipment; in the event of acute tyre damage, a mobile truck tyre service in Germany provides support directly on-site
- Fleet service: Central appointment scheduling, systematic logging of tyre condition, and recommendations on mileage and tread strategies for fleet operators, who can additionally rely on a mobile truck service in Germany and Europe for international operations
- 24/7 breakdown service: A Europe-wide available hotline for fast help with tyre breakdowns along major motorway routes in Germany and neighbouring countries, which can be supplemented as needed by specialised truck roadside assistance in Germany and Europe
- Cost optimisation: Low-rolling-resistance truck tyres and correctly set tyre pressure can measurably reduce operating costs and CO2 emissions; in the event of a breakdown, a round-the-clock truck workshop service in Germany helps keep downtime to a minimum
- Dealer network: Fleet customers benefit from negotiated rates and can achieve cost savings of up to 10-15% through pooled services

Tips for choosing the right Premio tyres
Choosing the right tyres is crucial for braking distance, aquaplaning safety and driving comfort. Current tyre tests from the industry since 2023 show clear differences between various brands and models – it’s worth checking independent ratings such as those from the ADAC.
- Watch the tread depth: The legal minimum is 1.6 mm, but experts recommend at least 3-4 mm for safety-critical axles, especially with front-wheel drive
- Analyse your driving profile: With more than 15,000 km per year and frequent motorway use, high-quality summer and winter tyres are worthwhile; for lower mileage in mild regions, all-season tyres can make sense
- Understand the EU label: Premio staff help on-site and via online chat to correctly interpret the values for wet grip (A to G), rolling resistance and noise
- Consider trailer use: Anyone who regularly tows a trailer should look for tyres with a higher load index and reinforced carcass
- Compare test results: Continental tyres often achieve top ratings for fuel efficiency and wet braking – ask about the latest test result news
- Use expert advice: Especially when taking over a vehicle within a company or buying a used car, consulting Premio specialists is recommended
FAQ about Premio tyres & service
Here we answer the most common questions about Premio tyres and the services offered, in a compact form.
- How long does a tyre change take at Premio?
A seasonal wheel change including balancing usually takes 30-60 minutes, depending on how busy the workshop is and any additional services. - Can I have tyres bought online delivered directly to a Premio branch?
Yes, during checkout you can select a Premio partner as the delivery address. Fitting is then carried out directly on-site. - Are tyre pressure monitoring systems (TPMS) also programmed?
Premio workshops professionally program and calibrate TPMS sensors, so your vehicle functions perfectly again after the tyre change. - How do I find the nearest Premio location?
On the Premio website you can search for locations near you by postcode or city. Photos and contact details of the businesses are also available there. - Does Premio also offer services under warranty claims?
Yes, inspections and maintenance are carried out according to manufacturer specifications, so your warranty claims remain fully valid. - Can I sign up for a newsletter?
On the Premio website you can sign up to regularly receive information about promotions and seasonal offers. - How does Premio compare to competitors like Euromaster?
Premio particularly stands out through the combination of tyre expertise and comprehensive car service – the integrated concept offers clear advantages for customers who want everything from a single source.
Your next step: Use the online configurator on the Premio website to find the right tyres for your vehicle, and book an appointment with your Premio partner. This way you benefit from greater safety, quality and professional service in all areas relating to your vehicle.
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