Skip to content Looking for a reliable partner for tires, rims, and comprehensive car service? Premio Reifen + Autoservice has established itself as one of the leading specialist retail concepts in Germany, offering you exactly this combination of quality, expertise, and customer care.
The offer is aimed at private customers, fleet operators, and anyone who values safety and service. Choosing the right tire partner matters, since high-quality tires and professional service play a major role in driving safety, cost-efficiency, and preserving your vehicle’s value.
Premio Tires at a Glance
Premio Reifen + Autoservice has been active since the 1990s as a specialist retail chain for tires and workshop service in Germany. The network has grown continuously and is now represented in numerous cities — from major cities to rural areas, customers find a competent partner nearby.
Premio’s concept is built on a dual model: customers can access tires, rims, and comprehensive service both online and at over 300 partner locations. The focus is consistently on driving safety, brand-name quality from manufacturers like Continental, Dunlop, and Goodyear, as well as professional installation by trained experts.
The key benefits of Premio at a glance:
- A broad range of summer, winter, and all-season tires in all common sizes
- Personal, in-person advice from qualified staff at local locations
- An online configurator for precisely selecting the right tires and rims
- Comprehensive car service, including the TÜV general inspection at many locations
Buying Tires at Premio — Online & In Person
Buying tires at Premio is designed to be flexible and fits your needs. Through the online shop, you can conveniently select summer, winter, and all-season tires in your desired size from home — common sizes like 205/55 R16 or 225/45 R17 are of course available.
- Use the vehicle lookup: Simply enter the HSN/TSN codes from your vehicle registration document, or select your vehicle by make and model — the system automatically shows you matching offers
- Brand variety: Premio mainly carries quality brands such as the Continental PremiumContact 7, Goodyear EfficientGrip, and Dunlop Winter Sport, with current test results
Premio offers a wide range of brands:- Premium manufacturers:
- Dunlop (sporty focus)
- Goodyear (innovation and safety)
- Continental (test winner, focused on braking performance)
- Pirelli (high performance)
- Bridgestone (broad portfolio)
- Michelin (durability and high mileage)
- Mid-range segment:
- Fulda (traditional German brand, solid quality)
- Budget brands:
- Sava (affordable, solid quality)
- Debica (inexpensive, cost-conscious choice)
- Premium manufacturers:
- Booking an appointment: After selecting online, you reserve an installation slot directly with the Premio partner of your choice
- Personal advice: On site, trained staff advise on tire type, load index, speed rating, and intended use
- Flexible usage profiles: Whether city driving, long-distance, or sporty driving — there are suitable recommendations for every category
- Complete wheels: Besides individual tires, Premio also offers pre-mounted wheel-and-tire combinations for quick changeovers
- EU label information: All relevant values for wet grip, rolling resistance, and noise are transparently displayed
Tire Service at Premio — More Than Just Tire Changes
Tire service at Premio covers far more than the seasonal switch from winter to summer tires.
- Seasonal tire change: Professional changeover including removal, mounting, and balancing for optimal smoothness
- Balancing: Precise balancing prevents vibration and ensures even wear — important for driving comfort and tire lifespan
- Visual inspection: Checking the tread for damage, uneven wear, and the DOT number to determine age
- Tire pressure check: Correctly set tire pressure improves driving safety and can reduce fuel consumption by 3–5%
- Wheel cleaning: Many locations offer thorough cleaning to remove brake dust and road salt from rims and wheel bolts
- Tire storage: Modern tire hotels store your summer or winter wheels professionally, including a record of tread depth in millimeters
- Tire repair: Minor damage, such as nails embedded in the tread area, is repaired according to ETRTO guidelines, provided it’s safe to do so
Premio Workshop — Complete Car Service
Premio partner locations operate as full-service workshops and, alongside tire service, also offer classic workshop services that fleet operators can usefully combine with a 24/7 truck service in Germany. This makes a visit to a Premio partner an efficient solution for all of your vehicle’s maintenance needs.
- Oil change: Carried out to manufacturer specifications, using high-quality engine oil at the specified viscosity
- Brake service: Inspection and replacement of brake pads, brake discs, and brake fluid
- Wheel alignment: Precise adjustment of the axle geometry for optimal handling and even tire wear
- Shock absorber check: Testing dampers for function and leaks, for greater comfort and safety on the road
- Air conditioning service: Maintenance for R134a and R1234yf systems, including a leak test and replacement of low-pollen cabin filters
- Inspections: Regular checks according to the service schedule (every 15,000–30,000 km or once a year) preserve manufacturer warranty and vehicle value
- TÜV general inspection: At many Premio workshops, the HU roadworthiness test and emissions test are carried out on site in cooperation with inspection bodies such as TÜV or DEKRA
Truck & Commercial Vehicle Service at Premio
Premio doesn’t just offer services for cars — specialized tire and service offerings are also available for trucks, vans, and other commercial vehicles.
- Large sizes: Mounting and changing truck tires in all common sizes with professional equipment; for acute tire damage, a mobile truck tire service in Germany provides direct on-site support
- Fleet service: Centralized appointment scheduling, systematic logging of tire condition, and recommendations on mileage and tread strategies for fleet operators, who can also rely on a mobile truck service in Germany and Europe for international operations
- 24/7 breakdown service: A Europe-wide hotline for fast help with tire blowouts along major motorway routes in Germany and neighboring countries, which can be supplemented as needed by specialized truck breakdown assistance in Germany and Europe
- Cost optimization: Low-rolling-resistance truck tires and correctly set tire pressure can measurably lower operating costs and CO₂ emissions; in the event of a breakdown, a round-the-clock truck workshop service in Germany helps keep downtime low
- Dealer network: Fleet customers benefit from negotiated rates and can achieve cost savings of up to 10–15% through bundled services
Tips for Choosing the Right Premio Tires
Choosing the right tires is crucial for braking distance, aquaplaning safety, and driving comfort. Recent tire tests from the industry since 2023 show clear differences between various brands and models — it’s worth taking a look at independent ratings such as those from the ADAC.
- Watch tread depth: The legal minimum is 1.6 mm, but experts recommend at least 3–4 mm for safety-relevant axles, especially with front-wheel drive
- Analyze your driving profile: With more than 15,000 km per year and frequent motorway use, high-quality summer and winter tires are worthwhile; for lower mileage in mild regions, all-season tires can make sense
- Understand the EU label: Premio staff help, both in person and via online chat, to correctly interpret the values for wet grip (A to G), rolling resistance, and noise
- Consider trailer use: If you regularly tow a trailer, look for tires with a higher load index and a reinforced carcass
- Compare test results: Continental tires often score top marks for fuel efficiency and wet braking — ask about the latest test result news
- Use expert advice: Especially when taking over a vehicle or buying used, it’s worth consulting Premio’s specialists
FAQ on Premio Tires & Service
Here we answer the most common questions about Premio tires and the services offered, in a compact format.
- How long does a tire change take at Premio?
A seasonal wheel change including balancing usually takes 30–60 minutes, depending on how busy the location is and any additional services. - Can I have tires I bought online delivered directly to a Premio location?
Yes, during the ordering process you can select a Premio partner as the delivery address. Installation is then carried out directly on site. - Are tire pressure monitoring systems (TPMS) also programmed?
Premio workshops professionally program and calibrate TPMS sensors, so your vehicle works flawlessly again after the tire change. - How do I find the nearest Premio location?
On the Premio website you can search for locations near you by postal code or city. Photos and contact details for each location are also available there. - Does Premio also offer services covered under warranty claims?
Yes, inspections and maintenance are carried out according to manufacturer specifications, so your warranty claims remain fully intact. - Can I sign up for a newsletter?
On the Premio website you can sign up to receive regular information about promotions and seasonal offers. - How does Premio compare to competitors like Euromaster?
Premio stands out especially through its combination of tire expertise and comprehensive car service — the integrated concept offers clear advantages for customers who want everything from a single source.
Your next step: Use the online configurator on the Premio website to find the right tires for your vehicle, and book an appointment with your Premio partner. That way you benefit from more safety, quality, and professional service across everything related to your vehicle.
